Afrimaxx — Modern African Lifestyle
Afrimaxx showcases contemporary lifestyle for a young, emergent pan-African target group: inspiring, motivating, future-oriented.
The magazine presents creatives in their home nations; visiting renowned designers, musicians, architects who are leaving their mark on the young continent. From well-known brands through to ambitious start-ups – every week “Afrimaxx” (from 5 August 2022) seeks out the continent’s best design and lifestyle innovations. The program is a co-production between DW and "Arena Holding" in Johannesburg, South Africa.
The format curates a pan-African cultural mosaic for a young, emergent target group by showcasing the innovation and creativity of Africa’s many diverse nations. With “Afrimaxx“, DW illustrates lifestyle and trends from countries south of the Sahara, presenting Africa as a cosmopolitan, modern and aspirational continent.